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Develop and implement the framework and infrastructure to understand customer needs, and define the products, services, and experience to meet those needs.
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Customer Relationship Management Framework - defining and implementing the ability to capture and analyze customer information, model and provide options for point-of-sale, point-of-service and product decision making.
Customer Experience Design - delivering tailored experiences across all interaction points with targeted communications designed to elicit specific behaviors.
Product Development & Management - defining and implementing the processes to identify and build new products, evaluate and test the market, launch and monitor effectiveness.
Channel Development & Management - defining, building, selecting and managing performance of internal and external sales and distribution channels.
Sales Management - defining the sales processes for lead management, opportunity qualification, proposal and contract development, and training sales teams. |
